Michael Kors joined American retro romance

Designer Michael Kors designer brand of the same name created by American designer brand is now the most successful in the development of one of its fiscal year 2012 sales of $ 1.237 billion , as of May this year, its market capitalization reached $ 12 billion . Some people might ask , his design real peace , lack of creativity , how would develop so successfully ?
Indeed , a single design style , Michael Kors traditional classical products not the best , but in terms of business operations , some of his practice is still worth . For instance, he on the one hand by participating in the reality show , increasing their exposure to the fashion magazine articles and other activities ; on the other hand , after the injection of foreign capital , he launched the " genuine line , second-line cards ," " high-priced garments, cheap Accessories "positioning strategy: first-line brand " Michael Kors " responsible for the transfer and the establishment of the brand's unique aesthetic , expensive, slightly less than the price of similar products LV and other luxury brands. Two tier decks "MICHAEL Michael Kors" and "KORS Michael Kors" also carry out their duties . Which , "MICHAEL Michael Kors" main accessories market , while also providing clothing and other women , its price range ceiling and "Michael Kors" limit basic convergence ; "KORS Michael Kors" provides a relatively cheap shoes and outerwear . This strategy in maintaining the high-end brand image , while also expanding the audience base , it can help "Michael Kors" brand rapidly.
As can be seen , Michael Kors is an opportunistic and know how to operate the designer , the United States is one of his main "battlefield" , his work is very suitable to wear real advocating the United States, in addition to the actual sales figures, he was off awards ( 1999 CFDA Women's Designer of the Year , 2003 CFDA menswear Designer of the Year and the 2010 CFDA lifetime Achievement award ) can illustrate this point.

Material

Michael Kors used in the design of a lot of linen, which is a material suitable for spring and summer wear , in addition, he also uses cashmere , fur , leather, cotton , denim , georgette, gabardine , etc. , the integration of different materials for the whole family more rich and varied .

Profile

Almost all are designed to emphasize women's waistline , Michael Kors not only shrink the waist on the cut , but also with on the belt, skirts, coats or blouses with flared hem A word outline the main highlight feminine elegance . Appear significantly small number of trousers with a wide leg pants are designed.

Color

Front half of the fashion show relatively cool color to blonde , white, ivory , sand color , light gray , pearl color-based, the latter part of the color is slightly heavier , with brown, grass green, navy blue and black .

Fitting

Thin belt almost throughout the entire design , random lines show that women ride in an elegant way , but also bring out a casual. In addition , adding the envelope bag, hand bag , fur shawls and platform shoes and other single product , but also to the overall design more color .

Style

Michael Kors2014 spring and summer women's collection over the 1940s and 1970s style is a source of inspiration , the two women 's right romantic , casual and most exquisite designer obsessed . He will be three-dimensional embroidery , handmade flowers, dots and other details into the lightweight fabric , designed a series of both vintage and modern fashion modern works. Fashion show to fit the opening day wearing linen fashion , subsequent appearance of python leather, decorated with a relaxed sense of three-dimensional flowers bikini and other single product comes with an American-style .
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