Indeed , a single design style , Michael Kors traditional classical products not the best , but in terms of business operations , some of his practice is still worth . For instance, he on the one hand by participating in the reality show , increasing their exposure to the fashion magazine articles and other activities ; on the other hand , after the injection of foreign capital , he launched the " genuine line , second-line cards ," " high-priced garments, cheap Accessories "positioning strategy: first-line brand " Michael Kors " responsible for the transfer and the establishment of the brand's unique aesthetic , expensive, slightly less than the price of similar products LV and other luxury brands. Two tier decks "MICHAEL Michael Kors" and "KORS Michael Kors" also carry out their duties . Which , "MICHAEL Michael Kors" main accessories market , while also providing clothing and other women , its price range ceiling and "Michael Kors" limit basic convergence ; "KORS Michael Kors" provides a relatively cheap shoes and outerwear . This strategy in maintaining the high-end brand image , while also expanding the audience base , it can help "Michael Kors" brand rapidly.
As can be seen , Michael Kors is an opportunistic and know how to operate the designer , the United States is one of his main "battlefield" , his work is very suitable to wear real advocating the United States, in addition to the actual sales figures, he was off awards ( 1999 CFDA Women's Designer of the Year , 2003 CFDA menswear Designer of the Year and the 2010 CFDA lifetime Achievement award ) can illustrate this point.
Material
Michael Kors used in the design of a lot of linen, which is a material suitable for spring and summer wear , in addition, he also uses cashmere , fur , leather, cotton , denim , georgette, gabardine , etc. , the integration of different materials for the whole family more rich and varied .
Profile
Almost all are designed to emphasize women's waistline , Michael Kors not only shrink the waist on the cut , but also with on the belt, skirts, coats or blouses with flared hem A word outline the main highlight feminine elegance . Appear significantly small number of trousers with a wide leg pants are designed.
Color
Front half of the fashion show relatively cool color to blonde , white, ivory , sand color , light gray , pearl color-based, the latter part of the color is slightly heavier , with brown, grass green, navy blue and black .
Fitting
Thin belt almost throughout the entire design , random lines show that women ride in an elegant way , but also bring out a casual. In addition , adding the envelope bag, hand bag , fur shawls and platform shoes and other single product , but also to the overall design more color .
Style
Michael Kors2014 spring and summer women's collection over the 1940s and 1970s style is a source of inspiration , the two women 's right romantic , casual and most exquisite designer obsessed . He will be three-dimensional embroidery , handmade flowers, dots and other details into the lightweight fabric , designed a series of both vintage and modern fashion modern works. Fashion show to fit the opening day wearing linen fashion , subsequent appearance of python leather, decorated with a relaxed sense of three-dimensional flowers bikini and other single product comes with an American-style .
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